unisa logo

Start date
February
July

Campus
Magill

Duration
3 year(s) full-time

Mode
On-campus

Program Code
MBAA

Prerequisites
None

Assumed Knowledge
None

Fees
2019: AUD$ 26,700 per annum (per 1.0 EFTSL)
2020: AUD$ 28,000 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
097503G

Degree overview

  • Stand out to employers with South Australia’s only social media major, one of four nationally.
  • Enhance your employment prospects by studying a double major.
  • Benefit from a top ranked degree for overall graduate satisfaction and overall educational experience – in fact we’re number one in South Australia for Humanities, Culture, and Social Sciences.*
  • Gain international experience as part of the Hawke Ambassador Volunteer Experience Program.
  • Have the opportunity to study part of your degree overseas, as part of our international exchange study programs.
  • Use this degree as a pathway to further study, including teaching.

*2017 Quality Indicators for Learning and Teaching (QILT)

Snapshot

Snapshot

This degree is flexible, broad and opens up a diverse range of career possibilities.

The Social Media major will equip you with the skills and knowledge to manage social media in a variety of professional settings.

You will:

  • develop and implement social media campaigns to gain followers and create conversations with primary audiences
  • understand the range of social media metrics available to achieve real results for organisations
  • align social media brands to audiences and advise on the use of available digital channels
  • manage and grow online communities
  • write digital content including blogs and content calendars
  • create text and visual assets for presentations, websites, email newsletters, tenders and submissions
  • design social media banners and edit in-house video content for social media platforms
  • manage social media content publishing, website editing, analysis, optimisation and refinement

What you'll learn

What you Learn

The Social Media major will equip you with the skills and knowledge to manage social media in a variety of professional settings.

You will:

  • develop and implement social media campaigns to gain followers and create conversations with primary audiences
  • understand the range of social media metrics available to achieve real results for organisations
  • align social media brands to audiences and advise on the use of available digital channels
  • manage and grow online communities
  • write digital content including blogs and content calendars
  • create text and visual assets for presentations, websites, email newsletters, tenders and submissions
  • design social media banners and edit in-house video content for social media platforms
  • manage social media content publishing, website editing, analysis, optimisation and refinement
     

This degree allows you to select two majors ensuring you graduate with a broad knowledge of two areas of interest. You can choose a second major from the following:

* Please note that this major is only available to students whose second language is English.

In addition to your two majors, you will also be required to complete four courses from a selected list of minors (also from the above list), and two elective courses in an area of your interest.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Ideas, Innovation and Communication COMM 1060 4.5 Note(s): 1
Introduction to Social Media COMM 1071 4.5
Major 2 4.5 Note(s): 2 Rule(s): 1
Minor 4.5 Note(s): 5,6
Second Semester (Study Period 4, 5 or 6)
Intercultural Communication LANG 1054 4.5 Note(s): 1
Public Relations Theory and Practice COMM 1057 4.5
Major 2 4.5 Note(s): 2 Rule(s): 1
Minor 4.5 Note(s): 5,6
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Introduction to Digital Media INFT 1014 4.5
Major 2 4.5 Note(s): 2 Rule(s): 1
Minor 4.5 Note(s): 5,6
Elective 4.5 Note(s): 3,4
OR
Professional Directions Program 1 COMM 2098 4.5 Note(s): 4
Second Semester (Study Period 4, 5 or 6)
Media Law and Ethics COMM 2076 4.5
Major 2 4.5 Note(s): 2 Rule(s): 1
Minor 4.5 Note(s): 5,6
Elective 4.5 Note(s): 3,4
OR
Professional Directions Program 2 COMM 2099 4.5 Note(s): 4
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Content Creation for Media COMM 2079 4.5
Applications for Social Media Data INFS 3082 4.5
Major 2 4.5 Note(s): 2 Rule(s): 1
Major 2 4.5 Note(s): 2 Rule(s): 1
Virtual Reality Storytelling COMM 3081 4.5
Social Media Engagement COMM 3083 4.5
Major 2 4.5 Note(s): 2 Rule(s): 1
Major 2 4.5 Note(s): 2 Rule(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Assessment

Assessment

Your studies will incorporate practical, professionally focused and research-based learning, so assessment types will vary. You can expect them to include:

  • individual and group presentations
  • critical analysis
  • essays
  • reflective journals
  • research assignments
  • portfolios
  • case studies
  • online quizzes
  • reports
  • assignments
  • web text analysis

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. Australian and international students may have the option to do an exchange, short-term program or study tour overseas. We have links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Arts (Social Media)

Why this Degree

This degree is the only social media major in South Australia and one of only four social media majors offered nationally. You will graduate with social media expertise that is highly sought after by employers and sets you apart from other graduates. This is a top ranked degree for overall graduate satisfaction and overall educational experience – in fact we’re number one in South Australia for Humanities, Culture, and Social Sciences.*

This degree increases your employment prospects by enabling you to gain expertise in two different areas of interest.

There is also an opportunity to study a portion of your degree overseas, as part of the University’s Hawke Ambassador Volunteer Experience Program. As part of this program you will volunteer with an international non-government organisation (NGO), usually in an overseas destination.

You could continue your studies with a Master of Teaching with one major and one minor Learning Area. If this interests you, please read How Do I Become a Teacher before selecting your courses.

*2017 Quality Indicators for Learning and Teaching (QILT)

Career outcomes

Your career

The nature of this degree means the employment prospects are broad and diverse. You may choose to work in a variety of roles including:

  • content creator and writer
  • digital and social media manager
  • marketing and communication officer
  • online editor
  • media liaison officer
  • strategic communication manager
     

With additional qualifications you may choose to work in:

  • teaching
  • academia
  • industry, community and government

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:


Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student gyms, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA
  • accommodation services 

We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language. When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your study spaces

As an arts student, you will have access to:

  • on-campus Multimedia Languages Lab, where you can connect in real-time with native speakers from around the world
  • The Hartley Playhouse Theatre – a 200-seat auditorium ideal for live performances
  • on-campus TV Studio featuring one of the largest green screens in SA and home to national television shows aired on Channel 44
  • a broadcast-standard digital radio studio which produces UniCast, a 24 hour online radio station
Your study spaces

Your program director

I am senior lecturer in Applied Linguistics, program director of the Bachelor of Arts, and member of the Research Centre for Languages and Cultures (RCLC).

My background is in philosophy and linguistics. My interests include how language matters as a form of expertise in professions and organisations, particularly in health settings. I’m involved in projects in psychiatry, mental health and aged care that aim to improve how language is used and understood at important times in people's lives.

Dr Jonathan Crichton

Program Director

Enquire
Portrait image for Dr Jonathan Crichton
Portrait image for Dr Jonathan Crichton

Dr Jonathan Crichton

Program Director

Enquire

Ask UniSA

anchor-arrow
More FAQs