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Start Date

3 year(s) full-time


Program Code

444421 (Internal)

Study as
Full-time or part-time

Entry Requirements
Selection Rank (Internal): 61.20 (for 2019)
Selection Rank (Guaranteed): 70.00 (for 2020)
TAFE/RTO (Guaranteed): DIP
View full entry requirements


Assumed Knowledge

Degree overview

  • Study a degree that has been designed and developed in consultation with industry.
  • Gain valuable real-world experience when you complete a final-year industry placement or project.
  • No. 1 in SA for graduate careers in Communications1.
  • UniSA has a 5 Star Rating for Learning Resources and Student Support In Communications2.
  • Study courses in social media.
  • Learn from industry experts.
  • Study a curriculum informed by world-class research in Language, Communication and Culture3.
  • Benefit from flexible study options – you can choose to study on-campus at Magill campus, City West campus or online.

1 QILT: Graduate Outcomes Survey Course Experience Questionnaire 2016-18 – Full-time and Overall Employment Indicators (Undergraduate). Public SA-founded universities only.
22020 Good Universities Guide.
32018 Excellence in Research for Australia (ERA).



Skilled communicators are essential in every organisation, and this adaptable degree will equip you with the knowledge and skills to create, develop and deliver communication across a range of platforms.

With a focus on communication for both traditional and online media, you will develop skills in:

  • writing and creating content for print, broadcast and online media
  • managing media and public relations
  • critical and analytical thinking required for the strategic planning and management of communication and media

Practical, real-world experience is also a key component of this degree and in your final year you will complete an industry internship. This important hands-on experience will prepare you for a variety of communication roles.

Based on academic merit and quota, you may have the option to do the one-year Bachelor of Arts (Honours) at the end of this degree. Honours is an intensive year of advanced study that develops your abilities in academic research. It allows you to research a topic that interests you. Other selection criteria may apply.

If you’re interested in studying a combined degree with the Bachelor of Communication and Media, please submit an enquiry and we’ll get in touch to discuss your options.

This degree offers flexible study options with all courses being available at Magill, and with the majority of courses being available at City West or Online.

What you'll learn

What you Learn

You will learn how to plan, deliver and evaluate communication strategies that engage and inform targeted audiences using a range of media platforms. With a focus on communication for both traditional and online media, you'll study:

  • writing and content creation for print, broadcast and online media
  • social media strategy, engagement and content creation
  • critical and analytical thinking required for the strategic planning and management of communication and media
  • communication and media research
  • media law and ethics
  • emerging trends

Studying communication and media at UniSA gives you the flexibility to select a sub-major, so you can specialise in fields such as journalism, film and television, marketing, or tourism management. A marketing sub-major would be highly desirable in a communications and marketing role, while a journalism sub-major would prepare you for media advisor roles. If you're interested in social media or digital content, then a digital media sub-major may be for you. Other popular sub-majors include film and TV, tourism, and event management.

You will also select two electives, enabling you to further build on your skills and knowledge. There is a focus on professional practice, and during your final year you will get the opportunity to complete an industry placement working in a public relations, communication management or media role.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

Degree structure

Course name Area and cat no. Units Reference  
First Semester (Study Period 1, 2 or 3)
Ideas, Innovation and Communication COMM 1060 4.5 Note(s): 1
Communication and Media COMM 1006 4.5
Professional and Technical Communication COMM 1065 4.5
Sub-major 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Intercultural Communication LANG 1054 4.5 Note(s): 1
Public Relations Theory and Practice COMM 1057 4.5
Digital Design Essentials COMM 1066 4.5
Sub-major 4.5 Note(s): 2
First Semester (Study Period 1, 2 or 3)
Content Creation for Media COMM 2079 4.5
Professional Writing COMM 3037 4.5
Sub-major 4.5 Note(s): 2
Elective 4.5 Note(s): 3,4
Second Semester (Study Period 4, 5 or 6)
Communication Research Methods COMM 2078 4.5
Media Law and Ethics COMM 2076 4.5
Sub-major 4.5 Note(s): 2
Elective 4.5 Note(s): 3,4
First Semester (Study Period 1, 2 or 3)
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Internship or Project COMM 3063 4.5
Advanced Professional Writing COMM 3057 4.5
Sub-major 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Integrated Communication Planning COMM 3062 4.5
Communication Management in Practice COMM 3061 4.5
Social Media Engagement COMM 3083 4.5
Sub-major 4.5 Note(s): 2

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week. 



Your studies at UniSA will incorporate practical, professionally focused and research-based learning, so assessment types will vary. You can expect them to include:

  • projects
  • portfolios
  • reports
  • journals
  • presentations
  • essays
  • research proposals

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. Australian and international students may have the option to do an exchange, short-term program or study tour overseas. We have links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Communication and Media

Why this Degree

This degree has been developed and designed with industry, which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry.

In fact, the curriculum continues to be informed by industry partners, including an industry advisory group of practicing communication and media professionals. This relevant learning, combined with final-year real-world experience, ensures you graduate career-ready. You will also have the choice of studying on-campus at Magill and City West or online, which is great news for students who are trying to fit study in among work and other life commitments.

Real-world connections

Practical experience will be an important part of your learning and during your third year you will complete an industry internship in a communication, media, advertising or public relations role in a variety of organisations. This industry experience will ensure you graduate ready for the workforce – some graduates even gain employment as a result of these internships. We also host regular University-wide employee master classes, employment expos, and alumni events in Australia and overseas.  

Career outcomes

Your career

Nine in 10 large businesses, and more than four in 10 small-to-medium businesses now have a strategy behind their social media and communications investment1, so there is no better time to be beginning a career in communication and media. 

As a professional communicator you will be interested in current affairs, public communication in all its forms, and the communication aspects of political, economic and social issues. You will also have a passion for writing and language, a curiosity about why and how people communicate, and a desire to use communication skills to promote understanding of significant political, social, cultural and scientific issues and events. Careers to consider:

  • communication officer: plan content and write copy for promotional publications and material
  • content creator and writer: write for a range of channels and mediums including web, blogs, news, social media, search engine optimisation, publications and advertising
  • digital and social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites
  • media liaison officer: liaise between two organisations to communicate and coordinate activities
  • PR coordinator: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation
  • marketing and communication officer: coordinate advertising and public relations activities for businesses
  • online editor: plan, create, edit and publish content online
  • strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success. 

1 Sensis Social Media report 2017

Industry facts


Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015


Employment for advertising, public relations and sales managers in Australia is projected to increase by 6,500 (5.2 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015


Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1PwC Media and Entertainment Outlook report 2016

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application

Alternative Pathways

There are other pathways you can follow to study this degree, including:

There are other pathways you can follow to study this degree, including:


This degree is available for deferment. This option is made available by responding to your offer during the application process via the SATAC website. Applicants who receive an offer into a midyear degree are eligible to defer for six months.


Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student sports and fitness facilities, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
  • services offered through our student association, USASA

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campuses.

Your program director

Communication is at the core of how we live today in our connected and globalised world. Effective communication and media management allows us to create business relationships, develop e-commerce opportunities, promote political policies and facilitate the exchange of mass information. There is no other field that has that reach.

Dr Sally Lewis

Program Director

Portrait image for Dr Sally Lewis
Portrait image for Dr Sally Lewis

Dr Sally Lewis

Program Director


Ask UniSA

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What others are saying

This degree is very versatile and has allowed me to combine all my specific interests, including public relations, journalism and digital design, into one degree. I also had the opportunity to undertake an internship as part of the program and a short course in Florence, Italy, studying media and communication in the fashion industry.

Helena Senesi

Bachelor of Communication and Media

Helena Senesi

Helena Senesi

Bachelor of Communication and Media

As a Marketing Manager at KPMG, I manage a team that executes internal and external communications and events. Undertaking a double degree in Marketing and International business gave me a broad understanding of macro business issues, and how marketing is a strategic contributor to business and economic growth.

Chloe Benton, Marketing Manager, SA KPMG

Bachelor of Communication and Media

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Chloe Benton, Marketing Manager, SA KPMG

Bachelor of Communication and Media

Introduction to Social Media has helped me to capitalise on my communication skills. Always engaging with plenty of interaction from staff and peers, the course has helped me further my knowledge with plenty of interesting and current material.

Amber Brown

Bachelor of Communication and Media

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Amber Brown

Bachelor of Communication and Media

It was a pleasure to work with the final year Communication and Media students at UniSA. I found them to be highly engaged and passionate about delivering an effective and visually appealing digital solution. With a wide range of skills across the digital, creative, communication and media spectrum, they have a great foundation from which to embrace and add value to today’s globally connected workplace.

James Stewart

Employment: KOJO
Role: National Head of Digital

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James Stewart

<br />Employment: KOJO