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Bachelor of Marketing and Communication

Degree Level Undergraduate

Years

International students

Start date
January
March
June
September

Campus
Online

Duration
3 year(s) full-time

Mode
Online

Program Code
XBMN

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 27,100 per annum (per 1.0 EFTSL) for students enrolled in 2025

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]
IELTS speaking [6.0]
IELTS listening [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
This program is not available to students wishing to study in Australia on a student visa

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result:

Higher education study

Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider

OR
Vocational Education and Training (VET)

Completed an award from a registered training organisation at Certificate IV or above

Work and life experience (for domestic students only)

Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
Completed a 12-month UniSA Foundation Studies program or equivalent, or
Qualify for Special Entry

Recent secondary education

Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification

Essential requirements for admission

Prerequisites

None

Assumed Knowledge

None

English language entry requirements

In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

English language test

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]
IELTS speaking [6.0]
IELTS listening [6.0]

Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)

Admission Requirements by Country

German Abitur	3.8
Kenya KCSE (average)	B
Bangladesh HSC	3.5
Malaysia STPM (best 3)	6
Canada High School (OSSD)	60
Malaysia UEC	32
Eynesbury FSP	310
Pakistan HSSC	75
Sri Lanka A Levels (best 3)	6
Sweden GPA	12.5
Vietnam	7
Australia	65
IB (best 6)	26
USA SAT (1600)	1050
India (best 4) State Board	70
India (best 4) Central Board	60
HKDSE	15
Nepal NEB	2.41
Norway GPA	2.8
UK Board GCE A Levels/HK Board	6

View full entry requirements Hide full entry requirements

Aim

The Bachelor of Marketing and Communication develops a sound knowledge of communication and marketing theory and skills. This program prepares students for careers in fields such as professional communication, advertising, marketing, public relations and various creative industries.

Content & Structure

This program is a streamlined degree which has an equivalent of two majors (marketing and communication). It will provide students with complementary and interrelated majors which require the completion of courses totalling 108 units.

Study at the new Adelaide University in 2026

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.

From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.

Apply now to study with Adelaide University in 2026.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
Term 1 (Study Period 1)
UO Critical Approaches to Online Learning	CURR 3021	4.5	Note(s): 2
OR
Elective		4.5	Note(s): 1
UO Introduction to Social Media	COMM 1073	4.5
Term 2 (Study Period 3)
UO Marketing Principles: Trading and Exchange	MARK 1018	4.5
UO Accounting for Business	ACCT 1011	4.5
Term 3 (Study Period 4)
UO Introduction to Digital Media	INFT 1028	4.5
UO Consumer Behaviour	MARK 1016	4.5
Term 4 (Study Period 6)
UO Business Law	LAWS 1019	4.5
UO Communication and Media	COMM 1072	4.5
SECOND YEAR
Term 1 (Study Period 1)
UO Marketing Analytics	MARK 2034	4.5
UO Public Relations: Theory and Practice	COMM 1076	4.5
Term 2 (Study Period 3)
UO Content Creation for Media	COMM 2092	4.5
Elective		4.5	Note(s): 1
Term 3 (Study Period 4)
UO Advertising	MARK 2033	4.5
UO Media Law and Ethics	COMM 2091	4.5
Term 4 (Study Period 6)
UO Communication Research Methods	COMM 2090	4.5
UO Essentials of Marketing Planning	MARK 3021	4.5
THIRD YEAR
Term 1 (Study Period 1)
UO Digital Marketing	MARK 3023	4.5
UO Promotional Communication: Advertising, Publicity and Marketing	COMM 3078	4.5
Term 2 (Study Period 3)
UO Retailing	MARK 2036	4.5
UO Web Design	GRAP 3015	4.5
Term 3 (Study Period 4)
UO Communication Management in Practice	COMM 3075	4.5
UO Integrated Marketing	MARK 3022	4.5
Term 4 (Study Period 6)
UO Branding	MARK 3020	4.5
UO Integrated Communication Planning	COMM 3077	4.5

Electives

Course name	Area and cat no.	Units
Suggested Electives
UO News Reporting	COMM 1074	4.5
UO Market Research	MARK 2035	4.5

Rules & notes

Rules

1. Assessment requirements for this degree include at least one online exam. The online exam software has system compatibility requirements, specifically that tablets, hybrid devices and mobile devices are not supported. Please refer to the online exam requirements prior to conducting your exam to ensure your computer and software is compatible to undertake the exam.

Notes

1. The elective may be chosen from the suggested electives list for this degree or from the UniSA Online electives list. Course pre-requisites must be satisfied.

2. This course is recommended for students who are new to university studies or require development in academic and research skills.

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.