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Bachelor of Business (Marketing)

Degree Level Undergraduate

Years

International students

Start date
January
March
June
September

Campus
Online

Duration
3 year(s) full-time

Mode
Online

Program Code
XBBM

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 27,100 per annum (per 1.0 EFTSL) for students enrolled in 2025

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]
IELTS speaking [6.0]
IELTS listening [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
This program is not available to students wishing to study in Australia on a student visa

Entry requirements

Admission criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result:

Higher education study

Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider

OR
Vocational Education and Training (VET)

Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience (for domestic students only)

Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
Completed a 12-month UniSA Foundation Studies program or equivalent, or
Qualify for Special Entry

OR
Recent secondary education

Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification

Essential requirements for admission

Prerequisites

None

Assumed Knowledge

None

English language entry requirements

In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction was English.

English language test

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]
IELTS speaking [6.0]
IELTS listening [6.0]

Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)

Admission Requirements by Country

Kenya KCSE (average)	B
Bangladesh HSC	3.5
Malaysia STPM (best 3)	6
Canada High School (OSSD)	60
Malaysia UEC	32
Eynesbury FSP	310
Pakistan HSSC	75
Sri Lanka A Levels (best 3)	6
Sweden GPA	12.5
UK Board GCE A Levels/HK Board	6
Vietnam	7
Australia	65
IB (best 6)	26
USA SAT (1600)	1050
India (best 4) Central Board	60
HKDSE	15
Nepal NEB	2.41
German Abitur	3.8
Norway GPA	2.8
India (best 4) State Board	70

View full entry requirements Hide full entry requirements

Aim

The Bachelor of Business is an integrated program that provides a grounding in the key business disciplines. Combined with a specialisation in Marketing, the program provides students with the knowledge and confidence to succeed as marketing practitioners. The marketing specialisation focuses on consumer psychology, the scientific laws of brand growth, and the practical skills needed to become a marketing manager.

Content & Structure

Students undertake the UniSA Business core courses, the required courses in Marketing and appropriate electives. The program requires completion of courses totalling 108 units.

Study at the new Adelaide University in 2026

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026.

From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students.

Apply now to study with Adelaide University in 2026.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
Term 1 (Study Period 1)
UO Critical Approaches to Online Learning	CURR 3021	4.5	Note(s): 3,4,5
OR
Elective		4.5	Note(s): 1,3,4
UO Business and Society	BUSS 1067	4.5	Note(s): 3,4
OR
Elective		4.5	Note(s): 1,3,4
Term 2 (Study Period 3)
UO Marketing Principles: Trading and Exchange	MARK 1018	4.5	Note(s): 3,4
UO Business Law	LAWS 1019	4.5	Note(s): 3,4
Term 3 (Study Period 4)
UO Quantitative Methods for Business	MATH 1075	4.5
OR
UO Accounting for Business	ACCT 1011	4.5	Note(s): 3,4
UO Consumer Behaviour	MARK 1016	4.5
Term 4 (Study Period 6)
UO Principles of Economics	ECON 1010	4.5	Note(s): 3,4
UO Marketing Analytics	MARK 2034	4.5
SECOND YEAR
Term 1 (Study Period 1)
UO Professional Development in Marketing	MARK 1017	4.5	Note(s): 4
Marketing Elective		4.5	Note(s): 6
Term 2 (Study Period 3)
UO Market Research	MARK 2035	4.5
UO Retailing	MARK 2036	4.5
Term 3 (Study Period 4)
UO Advertising	MARK 2033	4.5
UO Business Intelligence	INFS 2038	4.5	Note(s): 3,4
Term 4 (Study Period 6)
UO Entrepreneurship for Social and Market Impact	BUSS 2086	4.5
UO Management and Organisation	BUSS 2081	4.5	Note(s): 3,4
THIRD YEAR
Term 1 (Study Period 1)
UO Strategic Management	BUSS 3097	4.5
Elective		4.5	Note(s): 2,3,4
Term 2 (Study Period 3)
UO Branding	MARK 3020	4.5
UO Essentials of Marketing Planning	MARK 3021	4.5
Term 3 (Study Period 4)
UO Integrated Marketing	MARK 3022	4.5
Elective		4.5	Note(s): 2,4
Term 4 (Study Period 6)
UO International Business Environments	BUSS 3107	4.5
Elective		4.5	Note(s): 2,4

Electives

Course name	Area and cat no.	Units
Suggested Electives
UO Managing Decision Making	BUSS 3095	4.5
UO International Management Ethics and Values	BUSS 3094	4.5
UO Managing the Employment Relationship	BUSS 3090	4.5
UO Organisational Leadership	BUSS 3096	4.5
UO Organisational Entrepreneurship	BUSS 3108	4.5
UO Digital Marketing	MARK 3023	4.5
UO Virtual Industry Internship	BUSS 3119	4.5
Marketing Electives
Business International Study Tour	BUSS 2062	4.5
UO Marketing for Health and Wellbeing	MARK 2037	4.5
UO Virtual Industry Internship	BUSS 3119	4.5
UO Digital Marketing	MARK 3023	4.5

Rules & notes

Rules

1. Assessment requirements for this degree include at least one online exam. The online exam software has system compatibility requirements, specifically that tablets, hybrid devices and mobile devices are not supported. Please refer to the online exam requirements prior to conducting your exam to ensure your computer and software is compatible to undertake the exam.

Notes

1. Electives may be chosen from the UniSA Online electives list. Course pre-requisites must be satisfied.

2. One elective in the final year is required to be at an advanced level and must be chosen from the suggested electives list for this degree. Other electives may be chosen from the UniSA Online electives list. Course pre-requisites must be satisfied.

3. Students who have completed a qualification in a business discipline at AQF Diploma level or equivalent and assessed to receive 36 units block credit, will be granted credit for this course.

4. Students who have completed a qualification in a business discipline at AQF Advanced Diploma level or equivalent and assessed to receive 54 units block credit, will be granted credit for this course.

5. This course is recommended for students who are new to university studies or require development in academic and research skills.

6. Marketing elective to be chosen from the suggested Marketing electives list.

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.