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Marketing

Type:

Major, Minor, Sub-Major

Description:

Marketing is all about understanding people and organisations so that goods and services can be made available to clients in the most appropriate and mutually beneficial way. It consists of the analysis, planning, management and control of the activities that are concerned with creating and keeping satisfied customers.

Prerequisite(s):

Nil

Assumed Knowledge:

Nil

Courses:

Course Area and cat no. Units Level References
MAJOR
Marketing Principles: Trading and Exchange MARK 1010 4.5 1
Consumer Behaviour MARK 1008 4.5 1
Marketing Analytics MARK 2010 4.5 2
Essentials of Marketing Planning MARK 3009 4.5 3
Integrated Marketing MARK 3012 4.5 3
Plus any three courses selected from:
Professional Development in Marketing MARK 1015 4.5 1
Advertising MARK 2007 4.5 2
Retailing MARK 2032 4.5 2
Market Research MARK 2020 4.5 2
Digital Marketing MARK 3016 4.5 3
Branding MARK 3015 4.5 3
Media Planning MARK 3017 4.5 3
International Marketing MARK 3005 4.5 3
SUB-MAJOR
Marketing Principles: Trading and Exchange MARK 1010 4.5 1
Consumer Behaviour MARK 1008 4.5 1
Marketing Analytics MARK 2010 4.5 2
Plus any three courses selected from:
Professional Development in Marketing MARK 1015 4.5 1
Advertising MARK 2007 4.5 2
Market Research MARK 2020 4.5 2
Retailing MARK 2032 4.5 2
Digital Marketing MARK 3016 4.5 3
Branding MARK 3015 4.5 3
Media Planning MARK 3017 4.5 3
International Marketing MARK 3005 4.5 3
Essentials of Marketing Planning MARK 3009 4.5 3
Integrated Marketing MARK 3012 4.5 3
MINOR
Marketing Principles: Trading and Exchange MARK 1010 4.5 1
Consumer Behaviour MARK 1008 4.5 1
Plus any two courses selected from:
Marketing Analytics MARK 2010 4.5 2
Advertising MARK 2007 4.5 2
Market Research MARK 2020 4.5 2
Retailing MARK 2032 4.5 2
Digital Marketing MARK 3016 4.5 3
Branding MARK 3015 4.5 3
Media Planning MARK 3017 4.5 3
International Marketing MARK 3005 4.5 3

Rules:

Nil

Notes:

  1. This major does not mirror the major offered in the Undergraduate Marketing Program which consists of ten Marketing Core Courses (including one Business School Core Course). Depending on the requirements of your program, it may be possible to align with the Marketing program major by completing an extended major of ten courses. Please see the separate Marketing program schedule.
  2. This major may be lengthened by taking more than eight courses, subject to pre-requisites.
  3. All pre-requisites must be adhered to.