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Communication and Media

Type:

Minor, Sub-Major

Description:

The sub-major in Communication and Media introduces foundational concepts of public relations and professional writing before building more specific knowledge and skills in the areas of media relations, social media management and communication research. At the advanced level students will gain knowledge of the broader professional communication industry and how it operates while developing skills in strategic planning for integrated communication.

Prerequisite(s):

Nil

Assumed Knowledge:

Nil

Courses:

Course Area and cat no. Units Level References
Communication and Media COMM 1006 4.5 1
Public Relations Theory and Practice COMM 1057 4.5 1
News and Social Media Connections COMM 2079 4.5 2
Communication Research Methods COMM 2078 4.5 2
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5 3
Integrated Communication Planning COMM 3062 4.5 3

Rules:

  1. A sub-major in Communication and Media consists of six courses (27 units), two of which must be at Level 1 (Introductory), two at Level 2 (Intermediate) and two at Level 3 (Advanced).
  2. A minor in Communication and Media consists of four courses (18 units), two of which must be at Level 1 (Introductory) and two at Level 2 (Intermediate).
  3. The Communication and Media sub-major/minor is not available to students studying the Bachelor of Communication and Media program.

Notes:

Nil