Graduate Diploma in Communication (Public Relations)
You're considered an Australian student if you are any of the following:
If you already have an undergraduate degree and want to develop advanced skills in the area of public relations and communication management this graduate diploma is a good choice.
Designed in conjunction with the Public Relations Institute of Australia (PRIA), this qualification will provide you with the knowledge and skills needed to embark on a career in this fast-paced and ever-changing field. You will develop advanced theoretical knowledge and technical skills in the production of public relations strategies and content for traditional and digital media. This will prepare you to work at strategic levels of management and deal with complex communication challenges.
This qualification has been designed in collaboration with the Public Relations Institute of Australia (PRIA), which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry.
In recognising the need for public relations professionals to work across a vast, technologically-diverse media landscape, this graduate diploma adopts the latest online platforms for learning. It offers the flexibility of online with the option of part-time study – great news for students who are trying to fit study in among work and other life commitments.
Our commitment to research with an industry focus is unprecedented in South Australia. In the 2015 Excellence in Research for Australia evaluation, 97 per cent of our assessed research was rated world-class or above. It’s a very good time to choose UniSA for your postgraduate study.
This degree is offered online. This means that you:
With interactive online course materials and a 24/7 learning environment, you can organise your study to suit your lifestyle.
Please note that for some degrees, some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any applicable requirements will be detailed on the degree webpage.
Communications is at the core of everything we do – and skilled communicators are essential in every organisation. Public relations professionals plan, develop, implement and evaluate information and communication strategies for their clients; they then use all forms of media and communication to build, maintain and manage their clients’ engagement and reputations. For graduates of this qualification the job prospects in Australia are looking good, with strong growth expected through to November 20201. Careers to consider:
1 Australian Government Department of Employment, Occupational Employment Projections 2015
This program is accredited by the Public Relations Institute of Australia. Graduates of accredited programs have an accelerated path to professional membership of the Institute.
Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, legal and ethical communication, strategic communication plans and practices. You will study areas such as:
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.
Your studies at UniSA will incorporate practical, professionally focused and research-based learning, so assessment types will vary. You can expect them to include:
Enrich your studies and your life – make overseas study part of your qualification. Australian and international students may have the option to do an exchange, short-term program or study tour overseas. We have links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
|Course name||Area and cat no.||Units||Reference|
|First Semester (Study Period 1, 2 or 3)|
|Public Relations Contexts||COMM 5004||4.5|
|Writing for Public Relations G||COMM 5030||4.5|
|Advanced Communication Research||COMM 5034||4.5|
|Leadership in Public Relations||COMM 5013||4.5|
|Second Semester (Study Period 4, 5 or 6)|
|Public Relations Planning||COMM 5005||4.5|
|Social Media Management||COMM 5069||4.5|
|Managing Digital Design||COMM 5068||4.5|
|Communication Management, Ethics and the Law||COMM 5014||4.5|
We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.
Magill is a quick drive, cycle or bus trip from the city. On campus there are TV, radio and sound studios, social work studios, a cognitive neuroscience laboratory, a psychology clinic, a language lab, a journalism newsroom, a theatre, a gym and a swimming pool. It’s only a short walk to local shops. Explore Magill >
Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and areas that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support.
Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Our student support services can make your life at university easier. We provide a full range of support services including academic and personal counselling. You can also access a range of services through our students association, USASA. When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.