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Start date
February
July

Campus
City West

Duration
3 year(s) full-time

Program Code
DBMK

Prerequisites
None

Assumed Knowledge
None

Fees
2017: AUD$ 28,400 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
024213M

Aim

The Bachelor of Management (Marketing) provides a professional level of education for potential and current managers. To this end, the program is designed to enable graduates to acquire skills, knowledge and attributes that will assist them to work and develop as productive and socially responsible managers. The program structure provides students with the necessary breadth and depth of marketing courses matching industry requirements. The structure still provides students with flexibility to select additional Marketing courses to suit their special interests, or to take up a sub-major or minor in a field to support their career aspirations.

Content & Structure

The Bachelor of Management (Marketing) requires completion of courses totalling 108 units as listed in the program schedule.

What courses you'll study

Structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5
Communication and Information Systems in Business BUSS 1058 4.5
Business and Society BUSS 1057 4.5
Principles of Economics ECON 1008 4.5
Second Semester (Study Period 4, 5 or 6)
Buyer and Consumer Behaviour MARK 1008 4.5
Market Analysis MARK 2010 4.5
Professional Development in Marketing MARK 1015 4.5
Management Principles BUSS 1054 4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Market Research MARK 2020 4.5
Advertising MARK 2007 4.5
Accounting for Business ACCT 1008 4.5
Elective Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Branding MARK 3015 4.5
Sales and Distribution Management MARK 2013 4.5
Quantitative Methods for Business MATH 1053 4.5
Elective 4.5 Note(s): 2
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Business and Marketing Planning MARK 3009 4.5
Foundations of Business Law COML 1001 4.5
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Elective 4.5
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2