Digital Innovations in Tourism and Events

Course aim

The course aims to develop the students’ management skills and competencies in developing and managing Information & Communication Technology (ICT) innovations in tourism and events. The course identifies and analyses the industry applications and impacts of the latest technological advances.

Course content

The course syllabus consists of the following topics: ICT: characteristics and features of the latest technological advances;  ICT and impacts on the tourism/event demand: cyberpsychology and impacts on tourists’ behaviour, decision making and travel planning processes; ICT and implications on the tourism/events experiences; Smart tourism/events services: features and impacts; Smart tourism destinations; Peer-to-peer platforms and sharing economy transformations in tourism and events; Social media marketing in tourism/hospitality/events; Big data analytics in tourism and events; Destination Management Systems (DMS): definition, tools, applications and impacts; Blockchain implications in tourism/events.

Textbook(s)

SIGALA, M. & Gretzel, U. 2018, Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases, 1st Edition, Routledge, London

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Critical analysis

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.