Text and Social Media Analytics

Course aim

To become proficient at using analytic techniques to model and structure the information content of text, from a range of sources, for business intelligence, exploratory data analysis, research or investigation, typically in response to a business question.

Course content

Web Analytics: web scraping; acquiring data from websites. Analysing the web-scraped data to address a business question.

Text Analytics: Opinion mining; content analysis; sentiment analysis.

Search analytics (search optimisation) and User analytics (search, social networks and contacts).

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
INFS 3075	Analytics for Decision Making

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAWSON LAKES
Lecture	1 hour x 13 weeks
Computer Practical	1 hour x 12 weeks
INTERNAL, CITY WEST
Lecture	1 hour x 13 weeks
Computer Practical	1 hour x 12 weeks
EXTERNAL, MAWSON LAKES, ONLINE
Online	N/A x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Critical analysis

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.