Strategies for Events and Conventions
Course Level Undergraduate
Area/Catalogue
TOUR 2012
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
161361
Unit Value
4.5
University-wide elective course
Yes
Course owner
School of Management
Course aim
This course aims to analyse the way organisations utilise events to achieve a range of objectives and to provide a comprehensive understanding required for a successful and sustainable event outcome.
Course content
This course explores the global environment of the event industry, event portfolio management for destination development, event bidding, event sponsorship, event fundraising, marketing events, convention management and event sustainability.
Textbook(s)
Nil
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| TOUR 1001 | Understanding Travel and Tourism |
| TOUR 2009 | Foundations of Event Management |
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, CITY WEST | |||
| Lecture | 2 hours x 10 weeks | ||
| Tutorial | 1 hour x 10 weeks | ||
| EXTERNAL, CITY WEST, ONLINE | |||
| External | 3 hours x 10 weeks | ||
| INTERNAL, CITY WEST (INTENSIVE) | |||
| Workshop | 30 hours x N/A | ||
| INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
| Workshop | 3 hours x 10 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Discussion paper, Group project
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
