Digital Marketing
Course Level Undergraduate
Area/Catalogue
MARK 3016
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
153160
Unit Value
4.5
University-wide elective course
No
Course owner
School of Marketing
Course aim
This course aims to develop students' understanding of marketing in the electronic environment. Extending key concepts covered in Marketing Principles: Trading and Exchange (MARK 1010), the course equips student with theoretical and practical knowledge by examining how marketing activities are executed over the Internet and contrasting these activities with traditional marketing approaches.
Course content
The following topics will be covered in the course: types of e-marketing business models, such as Business to Business (B2B) or Business to Consumer (B2C) and their strategies; consumer behaviour in purchasing products over the Internet; online advertising, branding, and research; building customer traffic and customer relationship management; E-payments and order fulfilment; social and ethical issues such as fraud, pornography, and governance and emerging trends in e-marketing, particularly mobile marketing.
Textbook(s)
Nil
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| MARK 1010 | Marketing Principles: Trading and Exchange |
Students must have successfully completed the above course plus eleven 4.5 unit courses.
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, CITY WEST | |||
| Lecture | 2 hours x 10 weeks | ||
| Tutorial | 1 hour x 10 weeks | ||
| EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
| External | 3 hours equivalent x 10 weeks | ||
| INTERNAL, CITY WEST (INTENSIVE) | |||
| Workshop | 15 hours x N/A | ||
| Tutorial | 15 hours x N/A | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Assignment, Examination
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
