Business Intelligence and Analytics

Course aim

To introduce current technologies and methods in business intelligence (BI) and analytics, including the management of the delivery of information and analytics to support reporting and management decision making.

Course content

1) Motivation for BI
- The challenge of turbulent business environments: overview, major issues and needs for business intelligence and analytics.
- The need for analytics and data mining technologies in competitive business environments

2) Theory behind BI and Analytics
- The BI lifecycle model and development approaches, the costs, benefits, return on investment and user community.
- Business analytics and business performance management: linking strategy to execution, the link between corporate and BI strategy, differences between performance management and measurement.
- Privacy, ethical and legal issues.

3) Applied BI and analytics
- The components and comparison of various common and emerging BIA system architectures
- Data integration and the extraction, transformation, and load (ETL) processes, administration and security issues
- Data Warehouse modelling and implementation success factors.
- Review of contemporary BI applications in various industries;
- Market basket analysis need for analytics and data mining and association rule mining.
- Modelling customer behaviours and predictions.
- Clustering analysis and outlier detections.
- Use of BI and analytics tools in data analysis and knowledge discovery.
- Introduction into the CRISP-DM framework.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Continuous assessment, Examination, Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 2)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.