This course is intended to provide an opportunity for students to apply theory to practice within a marketing project setting. The aim of the course is to provide students with opportunities to develop their business and marketing analysis skills; written communication skills; interviewing, presentation and negotiation skills; and time management skills.
An industry-based marketing-related project will be undertaken on behalf of an appropriate organisation. Project activities could include: analysis of the business environment, identification and analysis of target customer groups, analysis of purchase decision-making processes, identification and analysis of competitor capabilities and industry dynamics, development of effective external or internal marketing communication programs, establishing marketing controls or customer relationship management programs in a local or international context.
Students must have successfully completed the above mentioned course plus five other marketing courses. Requires cumulative GPA of 4.5 or higher.
|INTERNAL, CITY WEST
|Field Placement (Weekly attendance at Business location for the duration of the study period.)
||2 days x N/A
||3 hours x 10 weeks
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
|INTERNAL, CITY WEST
||Max 7000 words
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are
displayed to three decimal places for ease of interpretation