International Tourism: Predicting Markets and Opportunities

Course aim

To enable students to understand various factors that influence emerging demand and business opportunities in international tourism contexts. To apply a range of conceptual and analytical skills in predicting demand trends, opportunities, and tourist consumption behaviour.

Course content

Psychological and economic concepts behind predicting market trends; the impacts of changing market demand on international tourism business; social trends and changes influencing people’s behavioural patterns; the ‘new’ consumer behaviour; the psychology of consumption patterns; the unique nature of experiential consumption; Demand trends for emerging tourism products and ‘new’ destinations; the implications of changing trends on the future; application of predictive models and analytical skills to predicting demand and new business opportunities in the context of international tourism.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Presentation, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.