Managing Hospitality in the International Context LCB

Course aim

To provide an overview of the hospitality sector in the context of international markets and operations, and to explore some of the key factors and trends that influence hospitality managers’ decision-making and methods.

Course content

The context of international management in the hospitality industry; Forces of globalisation in the hospitality industry; Cultures and challenges of international hospitality management; International hospitality marketing; International hospitality market entry development modes; Strategic planning and international hospitality enterprises; International hospitality human resource management; Entrepreneurship and hospitality SMEs in the global market; Managing social responsibility in international hospitality

Textbook(s)

Clarke, A & Chen, W 2007, International hospitality management: concepts and cases, Butterworth-Heinemann, Burlington, Massachusetts

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Examination, Major essay, Minor essay

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
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Fee-paying program for domestic and international students
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Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.