Leadership in Public Relations

Course aim

To synthesise knowledge and cognitive skills in communication leadership within corporations, government and nonprofit organisations.

Course content

Students will build on the public relations skills and knowledge developed in previous courses within the program through studies in integrated communication practice and communication leadership. Topics covered include: communication structure, policy and practice within large organisations; leadership;  integrated communication principles and practice; development of strategic alliances within the government and corporate sectors; the global communication environment; and assessment and communication of corporate culture.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.