Real Estate Business and Marketing Management G
Course Level Postgraduate
Area/Catalogue
BUSS 5223
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
008532
Unit Value
4.5
University-wide elective course
No
Course owner
School of Commerce
Course aim
To provide students with the knowledge necessary to manage a real estate agency, to supervise the marketing of complex commercial and industrial property and to provide competent real estate investment advice
Course content
Introduction to real estate marketing; Researching the market for real estate agency services; Organising the organisation; Ethics of real estate marketing; Marketing real estate services; Sales Management; Special topics in marketing – marketing on the web and auctions; Marketing real estate as an investment – marketing shopping centres and office buildings; Staffing and directing the real estate office/department; controlling the real estate organisation.
Textbook(s)
McAdams, L.D & Sobeck, J M 2017, Real Estate Brokerage: A Management Guide, 9th edn, Dearborn Real Estate Education, Chicago
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| BUSS 5332 | Property Agency and Management G |
| COML 5010 | Fundamentals of Property Law G |
ECON 5019 Property Research G or equivalent.
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| EXTERNAL, CITY WEST, ONLINE (INTENSIVE) | |||
| External | N/A x 10 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Continuous assessment, Report, Test
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
