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Area/Catalogue
MARK 3005

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Course Level
Undergraduate

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Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

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Course ID
006439

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Unit Value
4.5

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University-wide elective course
No

Course owner

Course owner
School of Marketing

Course aim

To familiarise students with the concepts involved in the marketing of goods and services internationally.

Course content

The rationale of international marketing; Consumer behaviour under the influence of environmental factors; Researching and screening overseas markets; Planning for international marketing; Market entry strategy;  Modifying product and service for international markets;  International pricing and promotion;  International distribution management;  Marketing in emerging markets.

Textbook(s)

Fletcher, R & Crawford, H 2016, International marketing: an Asia Pacific perspective, 7th edn, Pearson Australia, Frenchs Forest, NSW

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 1010 Marketing Principles: Trading and Exchange
MARK 1008 Buyer and Consumer Behaviour

Plus any two other marketing courses

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Moderated Online student discussion groups) 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Examination, Group assignment

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

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